The travel giant wanted to raise awareness of its momentous environmental decision to drop plastic straws across all their flights. They used HYPR to discover, manage and measure a highly successful influencer marketing campaign.DOWNLOAD CASE STUDY
#StrawlessSkies was an innovative way to push the travel industry forward with grassroots influencer support, earning ROI with its target audience of young adults passionate about nature and travel, who were based in their top flight zones.
The campaign earned over 3,400 comments of which the positive sentiment ratio was 99:1 in favor of the brand's initiative.
The airline earned 4x the industry standard for engagement rate, and reached the right audience across their major flight routes.
Using user-generated content the brand earned several hundred thousand more impressions and generated over 70 pieces of unique UGC.
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