#StrawLessSkies influencer campaign

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A major airline earned 99% positive sentiment on its environmental influencer campaign with HYPR.

The travel giant wanted to raise awareness of its momentous environmental decision to drop plastic straws across all their flights. They used HYPR to discover, manage and measure a highly successful influencer marketing campaign.

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travel brand influencer case study
Travel influencers

1.6 Million social impressions for a $25k influencer budget

#StrawlessSkies was an innovative way to push the travel industry forward with grassroots influencer support, earning ROI with its target audience of young adults passionate about nature and travel, who were based in their top flight zones.

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travel campaign analytics

99:1 positive engagement

The campaign earned over 3,400 comments of which the positive sentiment ratio was 99:1 in favor of the brand's initiative.

99:1
4%

4% engagement rate

The airline earned 4x the industry standard for engagement rate, and reached the right audience across their major flight routes.

280,000 bonus reach

Using user-generated content the brand earned several hundred thousand more impressions and generated over 70 pieces of unique UGC.

280k
hypr influencer platform

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Unlike other platforms, we are not an opt-in network. Our search results don't carry any bias: Our obligation is to you. We provide contact information and tools for outreach so you can build relationships directly for simple, cost effective campaigns.

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