How are the most prevalent social media users spending time on social media, and what types of content do they expect from brands and their peers? Is TikTok worth the investment right now? Read our insights on how TikTok stacks up to Instagram, Facebook, Twitter, Pinterest, Twitch, Snapchat, and YouTube.
As TikTok exploded on the scene, brands are starting to think about how to use the app, and short-form mobile videos in general, to reach their marketing goals. But how much of your marketing investment should you shift towards trending platforms compared to legacy ones? Our report covers social media engagement across the 8 major platforms.
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The only social network with high percentage of users, daily usage, and positive sentiment (hint, hint: You'll want to invest in influencer marketing here)
The #1 important consideration for brands advertising on Instagram
Which content types users want to see on each platform — news, entertainment, social connection, and education
The demographic breakdown of platforms with very specific audiences, especially TikTok
HYPR is the leading influencer marketing platform for enterprises, voted the best by Digiday. Brands and agencies can discover influencers from our database of 12 million, analyze for best-fit creators using audience demographics and topic interests, and filter out influencers with high fraud potential. Activate influencers with our CRM and assess meaningful metrics for your campaign.