HYPR in the News

PRESS, ARTICLES, AND UPDATES

November 7, 2019
[App Promotion Summit] HYPR Named Finalist for Best Influencer Marketing Platform

The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem.

November 4, 2019
[The PR Net] What’s Next in Influencer Marketing?

The influencer space has been a hot topic for us this week, having just hosted our NYC panel on 'Influencer Marketing: Past, Present & Future.'

November 1, 2019
[Hoodline] HYPR Tops New York Funding With $8M

New York-based public relations company HYPR has secured $8 million in Series A funding, according to company database Crunchbase, topping the city’s recent funding headlines.

August 29, 2019
[CNBC] Instagram Influencers are Often White — Call for More Diversity

Brands are being called out on Instagram for hosting trips where the groups of influencers are not diverse. Ryan Berger of HYPR weighs in.

August 20, 2019
[Digiday] HYPR Wins 2019 Best Influencer Marketing Platform

Adobe, HYPR, Xaxis, Sailthru, MediaMath and more took home this year’s Digiday Technology Awards. HYPR takes home the award for Best Influencer Marketing Platform. HYPR lets marketers discover and evaluate influencers.

June 14, 2019
[eMarketer] Ads from Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Instagram introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.

January 2, 2019
[ClickZ] What Does the Future Hold for Influencer Marketing?

When I was editor of ClickZ, I wrote about “the state of influencer marketing in 2016.” Looking back on that article two-and-a-half years later, nearly every word is obsolete.

November 21, 2018
[Social Media Examiner] 3 Social Media Tools to Jumpstart Your Influencer Marketing

To empower your influencer marketing efforts, you need new metrics and tools to discover real influencers. HYPR is an advanced influencer search engine to find real social influencers across major platforms.

October 29, 2018
[CMS Wire] Marketers Beware: Influencer Marketing Fraud is Real

Gil Eyal, CEO, and Co-Founder of Manhattan-based HYPR Brands, added that the introduction of false engagement methods have made it very difficult for “real” influencers to play by the rules.

April 12, 2018
[Business of Fashion] With Privacy Changes, Instagram Upsets Influencer Economy

As Gil Eyal, CEO of HYPR puts it, "We have to remember that Facebook’s main business driver is its ability to sell data-related advertising to its customers. These businesses will not go away."

February 16, 2016
[Forbes] This Startup CEO Claims He Can Save You Millions On Influencer Marketing

Online advertising prices have gone up dramatically, with advertisers claiming to see up to a 300% cost increase on Google and Facebook ads in the last two years.

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