The App Growth Awards are the annual barometer for the global app growth and marketing ecosystem.
The influencer space has been a hot topic for us this week, having just hosted our NYC panel on 'Influencer Marketing: Past, Present & Future.'
New York-based public relations company HYPR has secured $8 million in Series A funding, according to company database Crunchbase, topping the city’s recent funding headlines.
Brands are being called out on Instagram for hosting trips where the groups of influencers are not diverse. Ryan Berger of HYPR weighs in.
Adobe, HYPR, Xaxis, Sailthru, MediaMath and more took home this year’s Digiday Technology Awards. HYPR takes home the award for Best Influencer Marketing Platform. HYPR lets marketers discover and evaluate influencers.
Instagram introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.
When I was editor of ClickZ, I wrote about “the state of influencer marketing in 2016.” Looking back on that article two-and-a-half years later, nearly every word is obsolete.
To empower your influencer marketing efforts, you need new metrics and tools to discover real influencers. HYPR is an advanced influencer search engine to find real social influencers across major platforms.
Gil Eyal, CEO, and Co-Founder of Manhattan-based HYPR Brands, added that the introduction of false engagement methods have made it very difficult for “real” influencers to play by the rules.
As Gil Eyal, CEO of HYPR puts it, "We have to remember that Facebook’s main business driver is its ability to sell data-related advertising to its customers. These businesses will not go away."
Online advertising prices have gone up dramatically, with advertisers claiming to see up to a 300% cost increase on Google and Facebook ads in the last two years.