Moda Operandi wanted all eyes on the brand after an exciting relaunch. Their influencer program was taking off, but Moda's process was very manual: They used Excel sheets to plan, organize, and calculate metrics. The team relied on their own personal connections (or hours spent browsing Instagram) to discover influencers for potential partnerships.
In the midst of fashion month and a brand relaunch, Moda used HYPR's influencer marketing platform to gain insights on their influencer roster. Since Moda's price point is luxury, they assessed audience age to reach adult women using HYPR's audience demographic tools. Moda ran the campaign and analyzed all the influencer content in one, easy place.
The campaign was launched across 17 Instagram influencers with audience interests in fashion, and within Moda Operandi's target audience geographic region. The content reflected Moda's rebrand concept: "A unique mix: contrasting, diverse, layered, conflicting and at the same time harmonious."
As part of measuring ROI, Moda's brand strategy team needed to share metrics with senior leadership in real time. HYPR's dashboards let the team assess the cost per post and engagement, top locations engaged, and audience demographics reached.
The biggest takeaway from HYPR was that the campaign successfully reached and engaged the audience demographic: Engagement was largely based in the US (New York, Los Angeles, and San Francisco), with 92% in the right age demo and 90% female. Moda could compare individual post performance, like the one pictured below:
innisfree used HYPR to select influencers from a database of 12 million, managed influencer relationships, and monitor the performance of the highly successful campaign.
A major airline wanted to raise awareness of its momentous environmental decision to drop plastic straws across all their flights. They used HYPR to discover, manage and track a highly successful influencer marketing campaign.