Beauty Brand Influencer Case Study

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Korean beauty brand innisfree earned a total reach of 632,000 followers and 546,000 unique within their target audience of young, diverse women in the US.

Learn how a major beauty brand broke into the U.S. market with its holiday campaign, and found a niche audience of beauty creators across Instagram to launch a campaign with impressive ROI and drive relevant engagement.

beauty influencer case study
Beauty Influencers

Earning 1,600 Likes from the target audience for an $8k influencer budget.

innisfree used HYPR's influencer platform to discover, analyze, activate and measure the impact of social media influencers. The goal? To target a diverse, young female audience who would be excited about trying a new accessible skincare line. Excitingly, the Holiday campaign hit all of its objectives. HYPR measured performance, and just like our engine predicted, we hit the right demographics.

beauty influencer case study

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makeup influencer campaign

91% of engagements female

The campaign earned 16,000 likes and 250 comments, and using HYPR proved the audience was almost entirely female and on target.


2%+ engagement rate

The beauty brand earned an impressive benchmark-breaking 2% engagement rate, showing that influencer selection was spot-on.

61% from the U.S. market

61% of engagements came from the United States target market, with the most engaged audiences hailing from LA, NYC, and Nashville.

HYPR influencer platform for beauty

Discover, evaluate, activate, and measure the performance of creators

Unlike other platforms, we are not an opt-in network. Our search results don't carry any bias: Our obligation is to you. We provide contact information and tools for outreach so you can build relationships directly for simple, cost effective campaigns.

HYPR clients