Learn how a major beauty brand broke into the U.S. market with its holiday campaign, and found a niche audience of beauty creators across Instagram to launch a campaign with impressive ROI and drive relevant engagement.DOWNLOAD CASE STUDY
innisfree used HYPR's influencer platform to discover, analyze, activate and measure the impact of social media influencers. The goal? To target a diverse, young female audience who would be excited about trying a new accessible skincare line. Excitingly, the Holiday campaign hit all of its objectives. HYPR measured performance, and just like our engine predicted, we hit the right demographics.
The campaign earned 16,000 likes and 250 comments, and using HYPR proved the audience was almost entirely female and on target.
The beauty brand earned an impressive benchmark-breaking 2% engagement rate, showing that influencer selection was spot-on.
61% of engagements came from the United States target market, with the most engaged audiences hailing from LA, NYC, and Nashville.
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