Every now and then we all need a source of motivation outside of ourselves. One of the undervalued aspects of social media is that it can always fulfill that role, particularly where health, fitness, and an overall positive lifestyle is concerned. The great thing about fitness influencers in particular is that they are not only there to share their journeys and achievements, but many take up the role of motivating and coaching their audiences.
This leads to high authenticity and trust between fitness influencers and their followers. Whether motivation takes the form of unbelievable transformation pictures, fun new workout videos, or collaborations with brands that produce discounts on relevant and helpful products, here are the top male fitness influencers of 2019. We pull our data from the HYPR platform, an enterprise-level influencer marketing platform that lets brands and agencies discover, analyze, activate, manage, and measure influencers at scale.
Simeon Panda (@simeonpanda) is one of the most influential fitness professionals in the world. He is known for his training programs which promote extreme fat burning and muscle gain techniques.
Simeon has a huge following across many social media platforms, including 5.3 million Instagram followers and 5.5 million Facebook followers. His audience is 82% male; 35% of his followers and located in the UK, and 28% in the US. His Instagram Health Score (a HYPR platform tool) is exceptional at 91/100.
Joe Wicks, more commonly known by his social media handle, @thebodycoach, is a British fitness coach, TV presenter and author, specializing in cooking and fitness books. His fitness method uses short intense high-intensity interval training workouts. Joe has his own 90 day fitness program including both recipes and workouts, as well as a collection of vegan protein powders with MyProtein.
Joe boasts an instagram following of 2.7 million with 57% of his audience being based in the UK. He also has a primarily female audience with 76% of his followers being women. He has an exceptional Instagram Health Score of 95/100.
Elliot Burton (@elliotbfit) is a health and fitness lifestyle influencer from London, England. He uses his social media presence to motivate as many people as possible into finding the right balance in life, and teaching people how to improve their and health and physique. He is also the co-founder of ‘UniLean’.
Elliot’s audience interests include gym, aesthetics, fitness, workout, and bodybuilding. He has over 300K Instagram followers, and a high Instagram engagement rate of 5.55%.
David Laid (@davidlaid) is a 21-year-old Estonian-American bodybuilder, fitness model and social media personality. He has his own fitness program based on Daily Undulating Periodization, and that focuses on strength and hypertrophy.
David has 1.2 million Instagram followers, and over 880K YouTube subscribers. His audience is 75% male, with 28% being in the US. He has an exceptional Instagram engagement rate of 8.39% and a Instagram Health Score of 93/100.
Mario Schafzahl (@mario_schafzahl) is an Austrian personal trainer, online coach and cover model, and an expert when it comes to fitness, aesthetics, and bodybuilding. His content is designed to inspire people to kick off their fitness journey.
25% of his audience is located in Germany, and 14% in the US. Although Mario is a micro-influencer with 65.2K followers, he has an impressive Instagram Health Score of 97/100 and an engagement rate of 6.51%.
Zac Perna (@zacperna) is an Australian fitness influencer focused on bodybuilding and aesthetics. He has an online fitness program that can be tailored to suit one’s goal. He uses Instagram, specifically IGTV, to post work-out videos and unique exercises.
25% of his audience resides in the US, and 24% in Australia. His audience is also 74% male. Zac has a very high Instagram Health Score of 91/100.
Christian Guzman (@christianguzmanfitness) is an American amateur bodybuilder, social media vlogger, motivational speaker, and fitness entrepreneur. He is the founder and CEO of the fitness apparel brand Alphalete Athletics, the owner and operator of the Alphalete Gym in Stafford, Texas, and the founder and owner of 3D energy drinks.
Christian has 1.2 million Instagram followers and over 900K YouTube subscribers. The gender breakdown of his following is 60% male and 40% female, and 48% of his audience resides in the US. He has an Instagram Health Score of 90/100.
Michael Morelli (@morellifit) is the owner of ‘mfit.com’, entrepreneur, fitness and wellness geek. He is based in the US and posts about bodybuilding, entertainment, quotes, healthy food, and lifestyle.
Michael has 1.1 million instagram followers and over 100K YouTube subscribers. Michael’s audience is evenly split between males and females, and 43% reside in the US.
Since people easily develop a relationship with Instagram influencers who they see as more than just a public figure, but also a motivator, coach, and mentor, it is no surprise that they are huge targets for influencer marketers. When it comes to influencer marketing, it is necessary to have a strategy to evaluate influencers before working with them. Influencer marketing platforms such as HYPR can help discover influencers, vet them for fraud, and examine their audience interests and engagement rates.
More brands and agencies are turning to influencer marketing platforms to scale their programs. There are dozens of platforms out there, all with various pros and cons.Read More