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They're all the buzz these days: Micro-influencers, or influential content creators with fewer than 100,000 social media followers. We looked into industry trends and uncovered that micro-influencer accounts are the fastest growing segment on Instagram.
Why should you work with them? Check out this infographic from our friends at Shanebarker.com. And explore no further than HYPR's influencer marketing platform to discover and evaluate over 12 million+ micro-influencers who provably engage your target audience and generate ROI.
In order to better understand how brands, agencies, and other groups of interest perceive influencer marketing, HYPR sent out an influencer marketing survey and received over 100 responses.
Read MoreOn Friday, June 21st, Marissa Casey Fuchs — director of brand partnerships at GOOP — had the engagement proposal of a lifetime in Paris.
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