Whether we like to admit it or not, we all flock to Instagram for fashion inspiration every now and then. Social media never fails to provide a diverse range of fashion influencers each with unique style and signature looks. Many Instagram influencers have cultivated highly engaged followings who admire them for their taste and look to them for ideas since they tend to be ahead of the game where style is concerned.
Since fashion influencers tend to have experience in the industry and give credible advice, it is no surprise that they have such loyal audiences — or what some may even consider a cult following — and it is even less of a surprise that their audiences don’t hesitate to purchase the clothes that they wear. Here are the top 12 street style and fashion influencers who can be trusted to inspire timeless looks. We pulled data from the HYPR platform, an enterprise-level influencer marketing platform that lets brands and agencies discover, analyze, activate, manage, and measure influencers at scale.
Amina Muaddi is half Romanian, half Jordanian shoe designer and fashion influencer. Having grown up all over the world, studied at the European Institute of Design in Milan, and worked at various fashion houses, she learned the fashion ropes very quickly. Her namesake footwear line is now worn by fashion celebrities and influencers everywhere. She describes her style as feminine, sophisticated, and edgy yet refined.
Amina, who has over 170K followers, boasts an impressive Instagram engagement rate of 5.41% and an Instagram Health Score (HYPR platform tool) of 96/100.
Tiffany Hsu is the buying director of MyTheresa.com, meaning she is responsible for what ends up on the site, and has access to some of the most magnificent pieces in the fashion world before anyone else. It comes as no surprise that she is always ahead of the fashion game. She tends to go for loud looks, prints, and bold colors.
She has 102K Instagram followers, a high engagement rate of 3.13% and an Instagram Health Score of 87/100.
Milan native Giorgia Tordini is the creative director and co-founder of fashion label The Attico, and a fashion muse. Giorgia is both a fashion designer and consultant, making her a trusted source of style inspiration. She has also cultivated a somewhat cult-like following because of her glamorous and elegant minimalist style.
Giorgia Tordini has over 250K Instagram followers. She has an engagement rate of 4.34% and an exceptional Instagram Health Score of 95/100.
Jessica Alizzi is an Australian fashion blogger. Jessica picked up blogging on BYJESSALIZZI.COM as a hobby, but she quickly grew in popularity and managed to turn her passion into a business. She now works as a digital consultant, stylist and fashion influencer. Her style is characterized by minimalist yet stylish feminine pieces and neutral tones.
Jessica, who has over 300K Instagram followers, has a 2.42% engagement rate and an Instagram Health Score of 96/100.
Estelle Chemouny Pigault is a London-based french personal stylist and fashion influencer. She gained her social media following for her unique taste and statement street style looks which feature bold combinations of high-fashion pieces. Estelle caught the eye of many at fashion weeks around the world and is now looked up to as a style muse.
Estelle has over 120K Instagram followers and an engagement rate of 1.91%. She also has an above average Instagram Health Score of 82/100.
Scandinavian fashion influencer Sophia Roe is known for her sharp and classy looks. Her Instagram features a distinct aesthetic and beautiful photography which many draw inspiration from. She is a blazer enthusiast and is known for wearing a lot of black, white and tan. Although her style isn’t ecclectic, it’s the perfect everyday street style formula.
Sophia has 230K Instagram followers. Her Instagram engagement rate is 1.86% and she has an impressiveInstagram Health Score of 94/100.
Los Angeles-based TyLynn Nguyen is a lingerie designer, model, and mother of three. Her style can be described as sleek, chic and effortless. She tends to gravitate towards timeless combinations such as light knits and tailored pants, but always puts a contemporary spin on her looks. Her taste is impeccable without being flashy, so it is no surprise her followers turn to her for fashion inspiration
Débora Rosa is a stylist, consultant and fashion blogger. As evidenced by her Instagram, Débora has an eye for fashion, photography and effortless looks. She is based in Portugal and claims to get her inspiration from street style looks she sees in her daily life. Additionally, she describes her style as easy chic, as she tends to stick to neutral tones and simple pieces, but always includes a contemporary statement.
Over the years, Débora has acquired a following of 265K Instagram followers. She has an exceptional Instagram Health Score of 94/100 and a 1.72% engagement rate.
Lee Litumbe is a fashion influencer and travel blogger on spiritedpursuit.com. The mission behind her blog is rebranding travel in Africa, and sharing the diverse nature of experiences possible across the continent. In doing this, she never fails to style herself flawlessly in airy beautiful clothes. Her style is characterized by flowy dresses and skirts, bright colors and eye-catching patterns.
Lee has over 150K Instagram followers and a highly engaged audience, with an engagement rate of 4.5% and an Instagram Health Score of 91/100.
Our next street style icon is Jeanette Friis Madsen, a Scandinavian stylist, creative consultant and fashion influencer. She is also the creative director for her line, Rotate. Given her experience in the industry, Jeanette is now a staple at Copenhagen Fashion Week. She never hesitates to play around with bright colors and striking street style looks.
Jeanette, who has 166K Instagram followers, has an engagement rate of 1.2% and an Instagram Health Score of 90/100.
Chrissy Rutherford is the Special Projects Director of Talent & Social at Harpers Bazaar, and has fashion editor roots. She frequently attends fashion industry events and is always in the know when it comes to the fashion industry. Chrissy’s street style looks are often daring yet classy. Given her background and unique style, it is no surprise that her following goes to her for advice where fashion is concerned.
Chrissy is one of the smaller fashion influencers on this list with a following of 60K; however, she has a very high engagement rate of 3.73% and a Instagram Health Score of 87/100.
Marta Cygan is the Polish Parisienne fashion influencer behind the blog Life of Boheme. Her style is far from flashy. She keeps her looks simple, modern and sleek with her signature looks characterized by pieces such as minimalist silky dresses, blazers, and trousers. She also tends to gravitate towards a neutral color palette.
Marta has 196K Instagram followers. Her Instagram engagement rate is 1.04% and her Instagram Health Score is 89/100.
Because of their popularity and dependability as style consultants, partnering with fashion influencers is a great way to draw attention to your brand. When it comes to influencer marketing, it is necessary to have a strategy to evaluate influencers before working with them in order to avoid getting caught up in a fraudulent situation. Influencer marketing platforms such as HYPR can help discover influencers, vet them for fraud, and examine their audience interests and engagement rates.
Using SMV, you can calculate ROI against actual industry-vetted figures. This helps you make data-driven decisions as to the performance of your campaign, and how to optimize future campaigns.Read More