One growing aspect of Instagram and other social media platforms is the presence of food bloggers. As such platforms have grown in reach and influence, many food bloggers have spent more and more time perfecting their social media content. Other food bloggers started off as mere Instagram users, and eventually grew followings large enough to turn their passion into a full-blown career.
Platforms like Instagram allow passionate and talented individuals to gain popularity for their content. The best influencers manage to develop loyal, highly-engaged followings — they trust their recommendations and will often take inspiration from their content, whatever it may be. A recent study found that 49% of consumers depend on influencer recommendations when making purchases. Food bloggers are no exception. Healthy food bloggers tend to have particularly trusting followers because they are tend to be invested in the lifestyle promoted by the influencer. Food and beverage brands wanting to tap into a health-conscious consumer audience can see returns on tapping into these influencers for their campaigns.
Since Instagram food influencers are trusted for their opinions on cooking, restaurants, and lifestyle, they tend to have strong follower networks and high engagement rates. Here are the top 10 healthy Instagram food bloggers, who can be depended on to provide the very best recipes, ingredient suggestions and inspiration for food that is healthy but by no means boring. We pulled data from the HYPR platform, our enterprise-level influencer marketing software that lets brands and agencies discover, analyze, activate, manage, and measure influencers at scale.
Serena Wolf is a healthy food influencer whose mission is to provide people with straightforward and nutritious recipes, and cooking tips and tricks. According to the HYPR platform, Serena’s audience is interested in the topics of healthy food, vegetarian, and gluten free. She has 28k followers Instagram followers, a 1.87% engagement rate and a, 91/100 Instagram health score — a HYPR platform tool that accounts for fraud, inactive followers and strange spikes in audience activity.
Check out for: Clean recipes for people who like to eat dirty + Quinoa bakes
Rachael DeVaux is a registered dietitian, certified personal trainer, and food influencer. She shares a lot of healthy meal alternatives to show people that healthy eating can be enjoyable. Rachael’s audience is 92% female and 69% based in the US. She has 426k Instagram followers, a 2.3% engagement rate and a 93/100 Instagram health score.
Check out for: Clean meals + Fitness and nutrition tips
Mother and daughter Lexi and Beth are a food blogger duo that run @crowded_kitchen together. Their blog features a range of healthy recipes, with the goal being to bring families together despite differences in dietary restrictions. Their Instagram has 103k followers, a 2.11% engagement rate and an Instagram health score of 97/100.
Check out for: Plant-based and gluten free recipes + exquisite photography
Hannah is a London based food influencer and student. She shares recipes for people in similar contexts, featuring a lot of easy meal ideas for students with limited time or kitchen resources. She also posts about exercise and life as a student. Hannah is a micro-influencer, she has 20k followers, a 9.25% engagement rate and an Instagram Health Score of 91/100. According to the HYPR platform, Hannah’s audience is interested in breakfast wellness and nutrition, and 50% of her audience is located in the UK.
Check out for: Easy student meal ideas + Snack inspiration
Nicole Modic is a former lawyer turned food influencer. She is also known for her healthy recipes, as well as lifestyle and wellness tips on topics such as fitness, skincare and recovering from an eating disorder. Nicole has 130k Instagram followers, a 2.2% Instagram engagement rate and an Instagram health score of 96/100. Based on HYPR data, 75% of Nicole’s audience is based in the US, and 91% of her followers and female.
Check out for: Healthy desserts + Fitness inspiration
Carina Wolff is a health and wellness journalist and food influencer. She started her food blog during her senior year of college with the intention of educating people on nutrition and sharing simple recipes. Her recipes feature clean, organic and sustainable ingredients, and many are also vegan and gluten free. Although Carina herself doesn’t have any dietary restrictions, her audience interests include vegan, vegetarian and gluten free. Carina has 177k Instagram followers, a 2.17% engagement rate and a 92/100 Instagram health score.
Follow for: A vibrant feed + Lots of salads and bowls
Jodi Moreno is a food stylist and recipe developer. Her Instagram and blog feature artisanal foods, and healthy yet delicious eats. She is a micro-influencer with 42k Instagram followers, a 1.18% engagement rate, and an84/100 Instagram health score. Interestingly, according to the HYPR platform, Jodi’s audience is also interested in beauty.
Follow for: Picture perfect feed + Great use of fruits and veggies
Brittany Mullins is a health coach, recipe developer and foodie influencer. She posts a huge variety of foods and cuisines to her blog and Instagram, as well as some lifestyle pointers. Brittany has 176k Instagram followers, a 1.16% engagement rate, and a 92/100 Instagram health score.
Check out for: Healthy breakfast ideas + Tofu and kale made delicious
Nano-influencer Jessica Stelle is not only a healthy food blogger, but she is also a professional food photographer. She has just over 2.9k Instagram followers, but her profile features undeniable culinary skill and food photography. Despite having a small following, Jessica has a high engagement rate of 2.67%.
Check out for: Minimalist food photography + Healthy desserts
David Frenkiel is a food blogger who posts primarily health, vegetarian food and recipes, as well as snapshots of his family and travels. His feed features lots of fruits, vegetables and healthy twists on meals everybody loves. David’s Instagram has 376k followers, a 1.34% engagement, and an 81/100 Instagram health score.
Follow for: Vegetarian eats + Cute kids
Consumers never hesitate to turn to Instagram food influencers for recommendations, and with good reason, so it’s no surprise that they are a huge target for influencer marketing. When it comes to influencer marketing, it is necessary to have a strategy to evaluate influencers before working with them. Influencer marketing platforms such as HYPR can help discover influencers, vet them for fraud, and examine their audience interests and engagement rates.
In a May 2015 study conducted by marketing research corporation, 84% of marketing and communications professionals reported they will launch at least one influencer marketing campaign in the coming year.Read More
As influencer marketing and celebrity endorsements on social media have drawn a lot of attention by the MSM media, the FTC has been under pressure to take measures against dishonest influencers.Read More