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Social sells, and here are the facts to prove it. If you're looking to invest more in your influencer marketing channel in lieu of more traditional advertising, here are plenty reasons to validate your choice.
The worldwide reach of Instagram has been incredible. The social platform sees 1 billion users per month and in the US specifically, 37% of adults are on Instagram.
Read MoreConsumers are savvy, and know a shoddily constructed sponsored post when they see one. A well-planned and executed Instagram campaign is paramount to building trust with consumers.
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