7 Mommy Bloggers for Your Brand Influencer Campaign


"Mommy bloggers," or parenting influencers, are a powerhouse of social media. Not only do they raise families with care, but they do so with style and often share a refreshing dose of honesty on their social media feeds to boot. Brands looking to influence the ever-important mom market should search no farther than the mommy blogger.

Discovering Mommy Bloggers

It's super easy to find inspirational influencers of every niche with a tool like HYPR. Simply open a new search and start typing content topics into our search tool. HYPR will scan billions of social conversations to find influencers active in those topics. We have over 30,000 searchable content topics, so you can find the exact type of mommy blogger you're looking for for your brand campaign. Here, we searched for "parenting" and "family" topics:

You can also specify mommy bloggers by the influencer's gender, age group, location and more, and also segment them by their audience demographics as well. Or, search by a specific platform (YouTube, Instagram, and more). Whether you're looking for young moms with newborns in New York City or bloggers focused on nutrition with older kids in LA, HYPR can help you find the right influencers for your campaigns.

For this article we pulled together a list of influencers and highlighted some analytics that show what makes them special and why.

Mommy Bloggers for Influencer Marketing

Here is a list of mommy bloggers to enlist for your brand campaigns on Instagram and more. They cover a span of parenting styles, interests, family dynamics, and social media platforms.

Emily Norris – http://emilynorrisloves.blogspot.com/

Emily Norris is a Canadian lifestyle, beauty, food and family enthusiast based in Essex, United Kingdom. She created 'emilynorrisloves', as a nice way to record events that happen in her life and also a bit like a diary for her sons.

She has an incredible Audience Health Score (95/100) — see what this metric looks like below in HYPR's platform. This anti-fraud metric tells you if the influencer has a high percentage of real, active followers, so you can avoid fraud.

Jen Chae – https://www.instagram.com/frmheadtotoe/

Jen Chae is a designer and freelance makeup artist turned blogger and content creator. She posts beauty tips and reviews, style, inspiration, and a bit of her life as a wife and mother. She's more widely known on YouTube with over 1 million subscribers, and has an audience health score of 88.

Anna Whitehouse – https://www.motherpukka.co.uk/my-life-as-a-war-child/

Anna Whitehouse is a journalist, editor and founder of the blog, "Mother Pukka", a portal for news, events, reviews and honest comments for people who happen to be parents. It's about bridging the gap between parenting and reality. Her Instagram has over 200,000 followers, making her a solid brand parter in between micro- and macro-influence. She has a health score of 90/100.

Jared Mecham – https://www.instagram.com/jaredmecham/

Jared Mecham is a father and YouTuber who makes family-friendly videos. He vlogs about his family with his wife Ellie on their channel. He has several children and posts warm, friendly captions on his social media channels. Jared has high engagement on Instagram (3.95%) and his audience is 86% female according to his HYPR profile.

Monica Bencomo – https://www.instagram.com/momswearheels/

Monica Bencomo is a fitness and lifestyle influencer, the creator of 'momswearheels.com' and author of '7 Habits of A Healthy, Happy Mom'. Her primary focus and passion are coaching women and moms on how to feel and look confident. She posts content about family, parenting, fashion, beauty, travel, luxury, and healthy eating. 69% of her audience is US-based.

Bonnie Hoellein – https://www.youtube.com/user/bonniehoellein

Bonnie Hoellein is a social media influencer who shares posts about videos with her family and owns a clothing company with her sister. She is based in Utah, Unites States. Her following is mostly on YouTube where she has over 1.3 million subscribers.

Cat & Nat – https://catandnat.ca/

With honesty and humor and 7 kids between them, Cat & Nat dismantle the unrealistic portrayals of motherhood that are often presented throughout social and traditional medias. They're active on tons of channels: a podcast, their Facebook page (with over 1 million followers), a newsletter and more. They have an exceptional audience health score of 94/100.

Want more mommy bloggers? Get a demo of the HYPR platform and uncover millions of fashion influencers, food influencers, parenting influencers and more. Once you find the perfect possible matches, reach out to your list with HYPR's influencer CRM, and automate measurement of campaigns once they're launched.

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