As you may have heard, Instagram is debating removing the public display of “Like” counts from its platform. HYPR is continuously monitoring Instagram’s activity on the subject to get a better understanding of what the changes will entail if Instagram decides to move forward, and what that means for you, our customers.
Regardless, likes are just one form of evaluation of influencer performance. Looking at comments and shares provides significant insight as well and we expect the industry as they show the actually engaged audience. Over the past few years the value of a like as diminished as users like much of the content on their feed while “zipping” through it and without dedicating much attention to individual posts. As such, we feel that a focus on comments and shares provides a deeper insight.
In the event that Instagram rolls out the change, we intend on updating our methodology to have a broader focus on:
On that note we should mention HYPR was recently granted a patent for measuring how effective an influencer is online. You can review the patent and read more here.
More brands and agencies are turning to influencer marketing platforms to scale their programs. There are dozens of platforms out there, all with various pros and cons.Read More