Influencer Marketing and the FTC [Infographic]

Influencer 101

In a May 2015 study conducted by marketing research corporation, 84% of marketing and communications professionals reported they will launch at least one influencer marketing campaign in the coming year. Fast forward, and the growth of the industry has been explosive. But regulations have increased as well, and for brands and agencies hoping to succeed and scale, they must follow the FTC rules.

influencer marketing and the ftc by hypr

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Consumers are savvy, and know a shoddily constructed sponsored post when they see one. A well-planned and executed Instagram campaign is paramount to building trust with consumers.

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