In a May 2015 study conducted by marketing research corporation, 84% of marketing and communications professionals reported they will launch at least one influencer marketing campaign in the coming year. Fast forward, and the growth of the industry has been explosive. But regulations have increased as well, and for brands and agencies hoping to succeed and scale, they must follow the FTC rules.
Recently HYPR partnered with a major airline to launch an environmental influencer marketing campaign. With HYPR, they were able to find travel influencers who shared the same passion for exploring.Read More