Influencer Marketing and the FTC: What Brands Need to Know [Infographic]

Influencer 101

In a May 2015 study conducted by marketing research corporation, 84% of marketing and communications professionals reported they will launch at least one influencer marketing campaign in the coming year. Fast forward, and the growth of the industry has been explosive. But regulations have increased as well, and for brands and agencies hoping to succeed and scale, they must follow the FTC rules.

influencer marketing and the ftc by hypr


August 15, 2017
Influencer Marketing Dos and Don’ts

With the evolution of influencer marketing however, brands are getting savvier by partnering with social influencers with engaged followings to promote products.

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January 5, 2018
The Ultimate Guide to Micro-influencers: Relevant, Authentic, Engaging [Infographic]

Micro-influencers, or influential content creators with fewer than 100,000 social media followers, are the fastest growing segment on Instagram.

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