Influencer Marketing and the FTC [Infographic]

Influencer 101

In a May 2015 study conducted by marketing research corporation, 84% of marketing and communications professionals reported they will launch at least one influencer marketing campaign in the coming year. Fast forward, and the growth of the industry has been explosive. But regulations have increased as well, and for brands and agencies hoping to succeed and scale, they must follow the FTC rules.

influencer marketing and the ftc by hypr

February 1, 2018
Hot Take: That New York Times Article About Influencer Fraud

From the term “Fake News” to Facebook and Google changing their algorithms, awareness to how we consume information has been one of the strongest trends of the year.

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April 30, 2019
What Is KOL In Marketing?

KOL, better known as Key Opinion Leaders, are what consumers are gravitating towards in hopes to filter the clutter that digital advertising has created.

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