The introduction of Key Opinion Leaders has shifted the scope of marketing from traditional advertisements and campaigns to activating influencers.
These social media “stars” considered experts in their area of expertise possess loyal, engaged and interested followers. Product recommendations are deemed organic and authentic, with audiences genuinely captivated by content the influencer creates.
With brands and marketers implementing influencer marketing into their marketing efforts, a well-thought strategy is essential since there is no “one size fits all” approach to influencer marketing.
At first glance, it may be tempting to keep marketing in house for financial reasons, but ultimately, a successful campaign requires a team of experts and a multitude of perspectives to ensure that activations are planned and executed to fulfill the campaign’s objectives.
Consulting with an influencer marketing agency is recommended given the knowledge and industry experience they possess. Once you’ve made this decision, there are steps required to procure the agency that best suits your campaign’s needs.
The involvement of an influencer marketing agency is essential for maximizing marketing efforts.
Word of mouth marketing—that recommendation from a friend, family member or colleague—is the most valuable marketing strategy a company can benefit from.Read More
Instagram allows a diverse range of trends to gain popularity, as the most popular menswear influencers don’t follow the same theme, but have their own signature styles, each with a massive, cult-like following.Read More