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"Mommy bloggers," or parenting influencers, are a powerhouse of social media. Not only do they raise families, but they do so with style and often share a refreshing dose of honesty on their social media feeds to boot.
Not any influencer marketing campaign will generate UGC. If the influencer doesn't have a high engagement rate with their followers, it's unlikely you'll really inspire much of a ripple effect.
We ran a survey with 300 millennials and Gen-Zers to see just how profilic TikTok was, and if it lived up to all the hype. We had respondents answer questions on the big eight social media platforms.
Using SMV, you can calculate ROI against actual industry-vetted figures. This helps you make data-driven decisions as to the performance of your campaign, and how to optimize future campaigns.
The worldwide reach of Instagram has been incredible. The social platform sees 1 billion users per month and in the US specifically, 37% of adults are on Instagram.
If you’re trying to increase brand awareness, the influencers you work with can conduct product reviews or mention some of your products or services to their followers. Follow these 4 tips to find Instagram influencers.
Over the past few years, we’ve seen plenty of small and large brands working with micro influencers. If your company or brand is interested in connecting with these social media influencers, what are the advantages?
UGC is a golden egg of content marketing for brands. It shows that you have a solid fan base supporting you (and costs very little).
Over the past five to 10 years, influencer marketing has transformed into a $5 billion to $10 billion dollar industry (and it’s only continuing to grow).
Licensing International is the leading trade organization for the global licensing industry. Licensing International advances and supports the worldwide licensing community 365 days of the year.
According to an influencer marketing survey conducted this year, 89% of marketers found the ROI from influencer marketing to be comparable to or better than using other channels.
75% of brands relied on influencer marketing in 2018, and 92% declared its effectiveness. But brands disagree about how much they’re willing to disclose creator partnerships.
After being selected as a finalist for the 2019 Digiday Technology Awards, HYPR was chosen as the winner for Best Influencer Marketing Platform.